Introductory Rednote Training Session

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Why Learn Xiaohongshu (Rednote)?

Xiaohongshu (Rednote) has become a key entry point for consumer decision-making.
No matter whether it’s food, fashion, lifestyle, or daily use, the first reaction of many users is — search it on Xiaohongshu first.

Learning Xiaohongshu is not just about understanding a social platform, but about mastering one of the most cutting-edge methods of marketing and brand building.

1. Xiaohongshu is the gathering place for young consumers

The majority of users are between 18–35 years old, the group with the strongest spending power and the highest willingness to try new products.
They value authentic experiences and word-of-mouth content, and Xiaohongshu is a community built on “seeding” (recommendation-driven sharing).

2. Xiaohongshu influences consumer purchasing decisions

Over 70% of users decide whether to purchase after searching on Xiaohongshu.
Compared to other platforms, Xiaohongshu users prefer to “do their homework before buying”, which means high-quality content directly drives sales conversion.

3. Xiaohongshu is a must-have battlefield for brands

Many major brands (skincare, beauty, fashion, F&B, etc.) already consider Xiaohongshu an essential promotion channel.
Local SMEs and entrepreneurs can also use Xiaohongshu to quickly build a professional image and boost market credibility.

4. Xiaohongshu’s rapid rise in Malaysia

Xiaohongshu’s user base in Malaysia is growing rapidly, especially among the younger demographic. It has become an important channel for them to seek lifestyle inspiration and consumption information.
Increasingly, local users are searching for restaurants, beauty, travel, fashion and other recommendations on Xiaohongshu, making it a golden opportunity for local brands and businesses to increase exposure and influence.
For SMEs, moving early allows you to capture consumer mindshare ahead of competitors.

5. Xiaohongshu provides sustainable traffic and monetization

Unlike short-term ads, high-quality posts on Xiaohongshu can continuously generate traffic and visibility.
By combining organic operations with ad campaigns, businesses can build a long-term, stable customer acquisition channel, making their business more competitive.

Course Content:

Platform fundamentals + how to prevent traffic restriction
Professional account positioning + advertising features
Seeding marketing + search marketing
Traffic redirection + monetization strategies
Influencer marketing on Xiaohongshu
Basic “French Fries” ads + advanced Spotlight ads
Dandelion Ads
Hands-on practice and execution